Founded in Stockholm by Alexis Holm and Anna Stenvi, GRAM Footwear offers a unique take on modern, casual footwear. Paying great attention to every detail, the brand is oriented around the concept of weight; with each shoe being named after its weight in grams. Simplistic and elegant, Alexis and Anna have managed to draw inspiration from their Scandinavian background to create classically timeless footwear, with luxurious materials and in limited numbers. We caught up with them in Sweden to talk about GRAM, design, and take a look at the upcoming Spring/Summer 2010 lineup.
LH: First off Alexis, how did you and Anna meet?
AH: It all started back in 2005. We worked at the same company at the time, I thought she was gorgeous, bought her a drink, and she agreed. A few months later we were both tiring from lack of creativity at work and we started discussing alternatives.